Triboom at TEDx in Cortina to talk about innovation in sports marketing.

Last weekend was a new experience for Triboom, working at TEDxCortina, an itinerant event dedicated to the world of innovation together with nine other innovative start-ups within an “Innovation Hall“.

There were also several high-level speakers present including Vladi Finotto, delegated to the Technology transfer at Ca ‘Foscari University, Paolo Ganis, selected among the top 10 startupers under 30 in the world at the latest Global Youth Entrepreneur Awards, Aldo Uva Ceo di Ferrero, who talked about the future of food production and its sustainability. In addition to them, the astrophysicist Patrizia Caraveo, gallerist Stefano Contini, writer Eraldo Affinati, skiing champion Sofia Goggia, journalist Maria Silvia Sacchi, musician Giovanni Andrea Zanon and entrepreneurs Nicola Michelon, Brian Pallas and Pieter Spinder..

On this occasion Triboom also presented a new community, that of Hafro Cortina Hockey, a sports club from Cortina, but above all one of the oldest and most famous Italian ice hockey teams, which also boasts the greatest number of appearances in Serie A. They launched online two virtually live auctions for two limited edition team jerseys, used for last season’s playoffs.

We understand better the meaning and value of a TEDx. TED (Technology Entertainment Design) is a brand of US conferences run by the private non-profit organization The Sapling Foundation. Born in February 1984 as a single event, in 1990 it became an annual conference, initially focused on technology and design, consistent with its origins in the Silicon Valley, but subsequently extended its sphere of expertise to the scientific, cultural and academic world.

TEDxs are TED Talks events that can be organized in any city with TED’s free authorization provided they comply with the guidelines,
TED’s mission is summarized in the formula “ideas worth spreading“. Today, TED’s headquarters are in New York and Vancouver, but TED events take place throughout North America, Europe and Asia, with conferences that are broadcast in live streaming. The lessons span a wide range of topics that include science, art, politics, global themes, architecture, music, and more. The speakers themselves come from many different communities and disciplines.